The mayor of the municipality of Seron, Juan Antonio Lopez, expressed his delight at the fact that for the fourteenth year running the number of people attending the Feria del Jamon had exceeded the attendance the year before. The number of people who enjoyed plates of ham and cured meats (embutidos) at a symbolic price ran into the thousands with coach parties arriving from all over the province and even from places as far as Jaen or Cordoba.
The ham was served in two sessions the first at one pm and the second starting at nine pm with many retiring to the town's bars after the first to await the second session. After the second session the party continued with a dance and a rock concert for the younger visitors.
Seron is a town with an ideal climate for naturally curing ham, dry and not too hot which makes the jamon de Seron a staple industry of the area.
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