The risk of being killed in a motorcycle accident is 17 times higher than in a car accident and the most important piece of protection for motorcyclists is the crash helmet. This is the message that the local police in Macael are trying to transmit in the safety campaign currently running in the municipality. The age group which is most resistant to wearing a helmet is that composed of 14 to 16 year olds, whose habitual excuses include the fact that wearing a helmet is uncomfortable or unattractive or that they forgot it or lost it.
As part of their campaign the Macael police have bought a number of helmets which they are giving to young people who have been stopped (and fined) for riding a motorcycle or moped without the minimum obligatory protection. The helmets are given freely with the police making clear to the youngsters that if they are stopped again for the same offence the fine will be considerably higher. The town council has also started a publicity campaign with radio advertisements which highlight the consequences failing to wear a helmet can have.
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